
By: RJ Parker read: customers actually care about you and your dealership. I know this may sound like a completely astounding idea but I am willing to wager it’s true. As a car salesman, I cannot even begin to guess how many times a customer has casually asked me, “How’s business? Things picking up?” It’s [...]
I’ve been giving TrueCarGuys some of my most constant and focused thought in these past few weeks and I’m quite excited and confident about the potential of this idea. The main obstacle I’m facing now is trying to determine exactly what the function or direction of this business ought to be. I know what I [...]
A recent study conducted by the Highway Loss Data Institute (HLDI) shows a substantial safety advantage for occupants in a hybrid vehicle versus occupants in a similar non-hybrid vehicle. The study determines that the extra weight of a hybrid vehicle causes the vehicle to be more safe in the event of a crash. While of [...]
Hey Internet-land! How doth thee fare on this fine night? Hopefully very well… I just wanted to take a few moments to stop by and say Happy Holidays to our customers and fans. Ok, honestly, I understand that TrueCarGuys is a realitively new idea and there are actually probably only a few of you out [...]
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Posted on 03 April 2012
Are you in a lease that no longer meets your needs? Good News: There’s another way out. Our TrueCarGuys representatives know from experience that most people think that an automobile lease agreement is a pretty rigid contract– one that you must ride out until the end with no hope of breaking out of early. This [...] Continue Reading
Posted on 27 January 2012
By RJ Parker: Here is our first post in a continuing series we’ll be sponsoring entitled, “Legit or Quit?” Legit or Quit will address some of the little aspects of buying a car that the salesman will encourage you are normal but something still doesn’t feel right… For the first installment of “Legit or Quit” [...] Continue Reading
Posted on 12 January 2012
TrueCarGuys takes great pride in exposing scams or misleading advertising in the car business. One HUGE and terrible scam or scheme we are seeing in the car business right now is the “Buy any new car at posted dealer price and we’ll give you a check back for $5000 or pay you up to $5000 [...] Continue Reading
Posted on 06 January 2012
Today’s big deal is on the 2012 Honda Civic LX Sedan (LEASE). With the rough second-half of 2011 endured by Honda, the Japanese auto manufacturer is pulling out all the stops to earn back that precious market share they have worked for decades to secure. The Details: 2012 Honda Civic LX Sedan with an Automatic [...] Continue Reading
Posted on 17 December 2011
Some of our dealer affiliates have commented about the reduced amount of showroom traffic during the month of December. They want to know, “Is this unavoidable? And what kind of buyers shop in December and what kind of promoting will generate floor traffic other than advertising steep discounts?” This is a tough issue and a difficult [...] Continue Reading
Posted on 11 December 2011
Perhaps one of the most common words in the negotiation process at a dealership is the word “invoice.” Customers will brag that they paid invoice for their new car and sales managers will come out and in an apparent showing of good faith, will offer to sell you the car for their invoice price. What is [...] Continue Reading